IAA 2019 Transformation into a mobility fair – 09/2019

The International Motor Show (IAA) took place in Frankfurt in September 2019. The IAA has transformed itself from a pure motor show into a comprehensive mobility platform. With a total of more than half a million mobility enthusiasts, with the highest digital reach of all mobility fairs and with over 30,000 visitors taking part in the experience formats.

 
The IAA thus remains the most important mobility platform for presenting products and innovations - and Leesys was there again this year.

Team Leesys IAA 2019

 

The motto of this year's motor show was "Driving Tomorrow". The shift in focus towards sustainability was clearly visible at the trade fair. This already began with the obligatory shuttles, which drove journalists from hall to hall during the press days and which were hardly noticed acoustically this year. A large part of these were purely electric. Also in front of and in the halls, at the stands of manufacturers and suppliers - everything was dedicated to electromobility or other sustainable powertrain systems.

 
The talks between Leesys and its visitors on the press and trade visitor days also focused primarily on projects related to electromobility. Interesting solutions were discussed and further steps discussed.

 
We are looking forward to the continuation of the projects and the common success.